Product Development

Understanding the 3 B's

Creating new brands can be exciting, costly and crazy all at the same time.  The first consideration should be why the product is being produced and who you believe will want to consume it. 


Knowing which category the product should be placed in is also important because there are rules and considerations for every brand and category.  We explore the 3 B's when working with a new client and brand. The 3 B's are Brand, Balance and Buy. We help you navigate the process from start to finish because we believe that if you are diligent about these items, then you will have a product that has the potential to be very successful. 

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